KEKEKA TECHNOLOGIES
Product Marketing Manager
Hyderabad ₹7-12 LPA Posted 11 Jul 2025
FULL TIME
Market Research
Content Creation
Competitive Analysis
Product Positioning
Job Description
- Strategic Product Marketing
- Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more.
- Craft and implement product positioning and go-to-market strategies that differentiate our offerings
- Develop targeted value propositions and messaging frameworks for key market segments
- Design and execute strategic marketing plans tied to revenue objectives
- Content Development & Sales Enablement
- Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers
- Design and deliver comprehensive product training programs for sales teams
- Create strategic sales tools including competitive analysis and objection handling guides
- Market & Customer Intelligence
- Lead competitive analysis and maintain detailed market insights
- Conduct win-loss analyses to optimize sales effectiveness
- Research and analyze market trends to identify growth opportunities
- Gather and synthesize customer feedback to inform product and marketing decisions
- Cross-Functional Leadership
- Build strong partnerships with Product, Sales, and Customer Success teams
- Provide strategic support for key customer relationships and quarterly business reviews
- Ensure consistent messaging and go-to-market execution across all channels
- Professional Requirements
- 5+ years product marketing experience in Global SaaS (HR tech is a plus)
- Proven track record driving revenue through strategic marketing initiatives
- Master storyteller with exceptional positioning and GTM execution
- Strong analytical mindset for data-driven campaign optimization
- Outstanding communicator and presenter, especially in B2B sales contexts
- Self-motivated collaborator who thrives in fast-paced environments