Product Manager (Switches & Switchgears)

Objective:

• Drive go-to-market strategies for Switches & Switchgear products.
• Build and execute marketing plans that align with business goals and support product sales growth.

Roles & Responsibilities.

• Develop product positioning and messaging that differentiates our products in the market.
• Work with design, R&D, and sales teams to define marketing strategies for new product launches.
• Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
• Create sales tools, product brochures, presentations, and technical literature.
• Define pricing strategies and monitor market dynamics to ensure competitive positioning.
• Support the sales team with training, demos, and customer engagement tools.
• Plan and execute promotional campaigns, trade shows, and digital marketing initiatives.
• Collaborate with the Digital/Marcom team to enhance online presence and lead generation.
• Monitor and report on the effectiveness of marketing programs and ROI.
• Gather and analyze customer feedback to influence product improvements and innovation.

Experience & Qualification.

• 13+ years of experience in product marketing, preferably in electrical or switchgear industries.
• Bachelors/Masters degree in Marketing, Electrical Engineering, or related field.
• Strong understanding of B2B/ and 0B2C marketing and customer-centric messaging.
• Familiarity with switchgear/switch product segments and market dynamics.
• Proficiency in marketing tools (CRM, analytics, campaign management).