Performance Marketing Manager

Performance Marketing Manager

This role at MOSAIC Wellness is for a data-driven individual to manage and deliver on key acquisition metrics across Google and Meta Ads. You will be responsible for expanding scale, driving efficiency across the marketing funnel, and collaborating with Brand and Category teams to optimize marketing spend and experiment with new narratives.

Key Responsibilities:

• Campaign Management: Manage and deliver on key acquisition metrics for Google and Meta Ads.
• Optimization & Efficiency: Expand scale and drive efficiency across the marketing funnel through continuous campaign optimizations.
• Reporting & Analysis: Implement and standardize detailed reporting on campaign performance, providing analytical and actionable insights.
• Strategic Collaboration: Collaborate with the Brand and Category team to plan marketing spend and experiment with multiple narratives.

Qualifications:

• 2 - 4 years of experience managing Performance Marketing campaigns.
• Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights.
• Prior experience in handling Demand Gen and PLA ads.
• Past experience with D2C brands in a performance marketing role (preferred).
• An understanding of search engine optimization (SEO) and search engine marketing (SEM) (preferred).