Marketing Manager

Mumbai ₹5-10 LPA Posted 21 May 2025

FULL TIME

product life cycle

Marketing Manager

Market Reaserch

Supply Chain

KPI

Develop and execute marketing strategies for infertility products (e.g., gonadotropins, hormones, IVF support drugs)
Conduct market research to identify new trends, competitor activity, and opportunities
Build short- and long-term brand plans with clear KPIs
Manage the product lifecycle from launch to maturity
Work closely with R&D, Regulatory, and Medical Affairs for scientific positioning
Ensure compliance with DCGI and company marketing ethics
Create scientific visual aids, leave-behinds, digital content, and CMEs for MRs
Develop doctor engagement programs (webinars, round tables, expert meets)
Ensure marketing messages align with clinical evidence and brand strategy
Support the field force with training materials, cycle meetings, and tools
Collaborate with sales leadership to drive campaigns and meet sales targets
Track sales performance vs marketing spend for each product
Plan and execute digital initiatives: emailers, WhatsApp engagement, doctor apps
Identify and build relationships with Key Opinion Leaders (KOLs) in fertility
Plan conferences, speaker programs, and clinic connect campaigns
Stay updated on market dynamics, treatment protocols, and IVF trends
Monitor competitors, pricing, new product launches, and regulatory changes
Coordinate with Regulatory, Manufacturing, Medical, Sales, and Supply Chain