IN
Job Description
Key Responsibilities:
- Primary Duties
- Design, configure, and sustain campaigns and workflows utilizing Adobe Campaign and IBM Campaign to enhance digital marketing strategies
- Create and oversee audience segmentation targeting criteria and campaign regulations in accordance with business objectives
- Execute and refine comprehensive digital campaign rollouts, ensuring precision, promptness, and consistency throughout all phases
- Engage with stakeholders to collect requirements, convert them into technical specifications, and deliver dependable campaign solutions
- Conduct testing, troubleshoot issues, and provide production support for campaign launches, addressing problems and preventing future occurrences
- Assess campaign results and platform functionality, ensuring data integrity, deliverability preparedness, and operational reliability
- Keep documentation updated for workflows, configurations, and operational manuals to facilitate consistent delivery and compliance audits
- Drive ongoing enhancements by pinpointing automation possibilities and streamlining current campaign workflows
Technical Requirements:
- Core competencies in Technology and Digital Marketing, specifically Adobe Campaign
Additional Responsibilities:
- Comprehension of design principles and foundational architecture concepts
- Familiarity with performance engineering
- Insight into quality assurance processes and estimation methods
- Basic understanding of the project domain
- Capability to translate functional and non-functional requirements into system specifications
- Proficiency in designing and coding intricate programs
- Skill in developing test cases and scenarios based on specifications
- Solid grasp of SDLC and agile methodologies
- Awareness of emerging technologies and industry trends
- Strong logical reasoning and problem-solving abilities, coupled with a capacity for collaboration