Web Analytics Professional

Roles & Responsibilities:

• Design and maintain end-to-end tracking architecture using Piwik PRO Tag Manager
• Implement and manage custom tags, triggers, and variables for user interactions such as scroll tracking, video engagement, form submissions, and CTA clicks
• Define, maintain, and govern data layer specifications across digital platforms
• Configure and manage Consent Manager in compliance with GDPR, CCPA, and HIPAA regulations
• Conduct regular audits to identify broken tags, tracking issues, and data inconsistencies
• Perform discrepancy analysis between analytics platforms and backend data systems
• Develop dashboards, funnels, and advanced segmentation reports for business insights
• Support attribution modeling and ensure accurate tracking of user journeys across platforms
• Collaborate with cross-functional teams to ensure accurate and scalable analytics implementation
• Ensure compliance with data privacy standards and analytics governance policies