AP

Web Analytics Professional

Apptad
Jamshedpur5-8 LPA Posted 13 Apr 2026
FULL TIME
Web Analytics
Deployment
Analytics
Backend
Auditing
+1 more

Job Description

Roles & Responsibilities:

  • Design and maintain end-to-end tracking architecture using Piwik PRO Tag Manager
  • Implement and manage custom tags, triggers, and variables for user interactions such as scroll tracking, video engagement, form submissions, and CTA clicks
  • Define, maintain, and govern data layer specifications across digital platforms
  • Configure and manage Consent Manager in compliance with GDPR, CCPA, and HIPAA regulations
  • Conduct regular audits to identify broken tags, tracking issues, and data inconsistencies
  • Perform discrepancy analysis between analytics platforms and backend data systems
  • Develop dashboards, funnels, and advanced segmentation reports for business insights
  • Support attribution modeling and ensure accurate tracking of user journeys across platforms
  • Collaborate with cross-functional teams to ensure accurate and scalable analytics implementation
  • Ensure compliance with data privacy standards and analytics governance policies
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