VP & Program Head - Emerging Channels, One Axis

• KEY RESPONSIBILITIESNew Opportunity Identification - ONE AXIS
• Market study of various distribution models in bancassurance including Alternate Channel space
• Structuring development models and process for new channels like transaction banking, SME, phone based channels, credit cards and digital channels.
• Evaluating possibilities of modulations of distribution models, process restructuring, product reorientation through regular & structured interaction with the field (internal as well as bancassurance partner)
• Structuring key projects on the identified themes post agreement with management
• Responsible for hunting new opportunities within the ONE AXIS universe - Conventional / New Age
• Enable closure of product proposition and process to initiate farming.
• Own BOT - Build - Operate - Transfer of these new channels.
• Channel Management Support
• Campaign Design & Execution
• Ensure Channel partner week wise engagement drive as defined in the monthly calendar for all channels. Ensuring Month planning, road-map for the month etc
• Manage comprehensive and quality input decks for Channel partner monthly and weekly reviews- Region wise /segment wise in-depth analysis to drive business
• Setting up Internal governance rhythm, review decks, other in-depth analysis to drive MLI business and ensuring OA share
• Proactively ensuring region/segment wise inputs to Business head and develop strategies to drive Sales, ensuring persistency and other quality vectors
• Collaborate with Regional heads and segment managers to align central strategy and other efforts to improve on sales and other quality vectors. Provide support and inputs as and when required
• Other marketing/Sales excellence initiatives for the month
• All visibility related initiatives - Campaign EDMs, highlighting performers, other initiatives highlights etc
• Regulatory compliance
• Digital & New Initiatives
• Anchor the Digital KO for the Max Life Axis Bank Partnership
• Responsible for ensuring digital leadership for Axis Max Life @ Axis Bank
• Participate & collaborate for IT related projects/developments as per channels requirement.
• Identifying and driving new initiative to ensure thought leadership for Axis Max Life @ Axis Bank
• Product and Segment Innovation
• Channel Enablement & Strategic Initiatives
• Preparation of Review and Field presentations
• Management Presentations - Axis Max Life & Axis Bank
• Manage KRA for Business Partner
• Drive and implement new initiatives by working closely with the Department Head
• Liaise with Compliance, Legal, Operations, Finance, MIS, Marketing, Actuaries and other functions for timely resolution of queries and issues
• Business Intelligence
• Create ongoing dashboards and intelligence to highlight business performance and areas of improvement across key business vectors
• Prepare periodic presentations on business progress with insights on opportunities of improvement
• Building business intelligence through Analytics & environment scan
• Enabling sustained initiatives and short term tactical interventions for business augmentation
• Resolve Business Partner queries within the stipulated time
• OA Share Insighting
• Understanding of IRDA & other regulatory guidelines for seamless implementation

Measure of Success

• Achievement of Sales Growth Objective and OA Share of the channel
• Number of new channels / opportunities enabled
• Timely and reasonable estimate of sales, related key metrics and expenses.
• Achievement of Sales Objective of mapped channels.
• Timely and Quality Deliverables
• Consistency, Accuracy & TAT adherence as per the activity
• Process improvements
• Quality of Reports conceptualized under Performance framework
• Timely execution of all digital projects
• Meeting of D2C Targets of the channel
• MINIMUM/SPECIFIC EXPERIENCE12-14 years of total experience
• MBA /Post Graduate/Graduate
• Excellent skills in Excel, VBA and SQL
• Excellent Verbal and articulation skills
• Understanding of IT tools/automation techniques
• Strong Program / Channel Management Experience
• Project Management Skill