User Experience Design Senior Analyst

As a CDP Campaign Builder, you'll be creating fantastic customer experiences in our Customer Data Platform, bringing about personalized, context-aware interactions. Our Customer Data Platform unifies our customer data and makes it available to you to create these experiences, all in one platform.

These experiences will be omnichannel, meeting our customers where theyre at in the most personalized way possible. While you'll be a hands-on doer in the CDP, you'll be working a lot with your business a strategy partners to make sure what you're building creates the best experience for our customers as possible.

Qualifications

• Prior experience with marketing technology required , particular ly those used to create multi-channel marketing campaigns.
• This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo , and Cheetah Digital.
• Prior experience with a Customer Data Platform sought , but not necessarily required depending on other relevant experience.
• Redpoint Globals rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus.
• Example s of other CDP vendors where your experience is relevant include, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle , Salesforce, Tealium, and Twilio Segment.
• Segmentation proficiency required .
• You need to have demonstrated experience in audience segmentation based on customer behavior , demographics, preferences, and other groupings.
• Journey orchestration experience required .
• Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc
• You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where theyve perhaps fallen short in doing so.
• You should be familiar , comfortable , and passionate about data, including:
• Familiarity with data mapping, transformation and ETL processes.
• Proficiency in SQL highly valued: you dont need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting.
• Experience with data governance principles will be highly valued.
• Understanding of database structures.
• Experience designing and configuring tests to measure incremental performance as we'll as configuring metadata to enable their measurement.
• How data can be used to power personalized experiences.
• Beyond being a hands-on-keyboard rockstar, you need to be comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on whats possible in the CDP.
• To this end, you need to have a positive outlook and collaborative nature, while caring about the nitty gritty details.

Required Experience

• 3-5 years experience in MarTech operations, digital messaging, audience segmentation, or a related role
• Knowledge of MarTech platforms
• Knowledge of agile tools like JIRA, Confluence, Smartsheets , Wrike, etc

Desired Experienc e and Skills

• Previous experience with digital communications execution, end-to-end user experience and/or agile IT methodology is a plus.