User Acquisition

Key Duties and Responsibilities

• Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns
• Perform deep analysis of UA efforts across all mobile titles
• Actively monitor the latest products and features from partner ad networks
• Collaborate with the art team on creative development.
• Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition
• Regularly generate growth focused ideas and hypotheses, and then rigorously test them.

Examples Include

• Working with the analytics team on Campaign targets linked to predicted revenue models
• Working with the product team to ensure the maximization of live-operations events

Requirements

• Minimum 2 years experience in a SEM or UA marketing role with mobile app experience.
• Experience with Facebook, Google AdWords and/or Ad Networks.
• Demonstrated experience scaling annual UA budgets from launch to growth to maturity
• Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), and more.
• Experience with MMPs (Mobile Measurement Partners) and attribution tracking
• Demonstrated experience building processes and exit KPIs for creative testing at high velocity (20-50 new creatives per month)
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations even when the available data might not be perfect
• Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).
• SQL knowledge is a plus.
• Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses.
• Degree in marketing or a related business field
• Prior game industry experience is a plus.