Urgent Opening For Media Planner

Key Result Area

• Single point of contact with the client to service all the media needs of the client.
• Will be responsible for maximizing the impact of advertising campaigns by devising the most appropriate media strategy, execution strategy thereby maximizing returns on advertising cost effectively , giving inputs for effective promotional activities and having total cost control on media spends for the client.
• Will play a hands on role in drafting/ devising Annual strategy , making annual presentation, campaign evaluation over and above regular planning responsibilities
• Full operational accountability for and complete control of all client related media activities same internally and with the client.
• Responsible for thinking creatively a innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible
• Assess the impact and suitability of different types of media for targeting a specific market that the clients want to reach
• Analyse data/information about different media channels with regards to consumer behaviour, circulation, audience trends and the impact of different methods
• Devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
• Work closely with the clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.
• Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand

Candidate Profile

• 8 - 12 plus years of professional experience
• Bachelors or Masters degree in a relevant field of study
• Strong leadership capabilities in managing a team
• Strong analytical background and knowledge of statistical analysis methods
• Excellent presentation skills
• Positive, self-starter attitude and desire to exceed expectations at every opportunity
• Strong attention to detail, highly organized and focused on work quality
• Flexibility, adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work in tight deadlines
• Superior knowledge of media theory and media terminology, including traditional and social media reference.
• Strong communication skills, both verbal and written.
• Awareness and knowledge of different media and social media tools and methods to set goals and achieve them.
• Strong commercial awareness with effective organizational abilities