Trade Marketing Specialist

• Develop and implement marketing strategies to support brand, product and sales objectives
• Understanding of the distribution channel and aligning the marketing approach, objective and calendar with the same
• Perform competition benchmarking to identify opportunities for growth and improvement through material available offline, trainings, sales pitches, new creatives or any new events taking place in the market
• Handle new product launches, their UI/UX, communications, marketing collaterals, trainings etc.
• Develop insights through market research as and when needed
• Plan and execute agent campaigns, events, and promotions to boost product visibility and engagement
• Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed
• Work with internal teams (e.g., product development, sales, and finance) to ensure alignment of marketing activities with overall business goals
• Since this role involves co-ordination with all stakeholders, this is a completely in-office role

Key Skills Required

• Proven experience in trade marketing or a similar role
• Project Management experience is a plus
• Strong understanding of marketing principles and strategies - particularly in the context of Insurance
• Competition knowledge
• Self-starter
• Excellent analytical, communication, and interpersonal skills
• Ability to work collaboratively with cross-functional teams
• Strong organizational skills and ability to meet deadlines
• Knowledge of market research and data analysis

Education Background

• Masters degree in Marketing