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Job Description
Primary Duties:
- Create and execute customer journeys utilizing Adobe Journey Optimizer (AJO)
- Set up and oversee both real-time and batch audience segmentation through Adobe Real-Time Customer Data Platform (RTCDP)
- Design, test, and launch omnichannel campaigns incorporating Email, SMS, Push Notifications, In-App Messaging, and Web
- Formulate personalization strategies based on customer profiles, behavioral data, and business rules
- Establish event-driven triggers and orchestrate journey workflows
- Engage with Adobe Experience Platform schemas, datasets, identities, and profile management
- Connect AJO with external systems like CRM, CDP, Data Warehouses, APIs, and Marketing Automation platforms
- Execute offer decision-making and content personalization within customer journeys
- Diagnose and resolve journey execution challenges, including profile qualification, segmentation, and data ingestion issues
- Evaluate campaign performance and enhance customer experience and engagement metrics
- Collaborate with business stakeholders, solution architects, marketers, and data engineering teams
Technical Qualifications:
- Proficiency with Digital Marketing Platforms, specifically Adobe Journey Optimizer (AJO)
Additional Duties:
- Familiarity with design principles and architectural fundamentals
- Knowledge of performance engineering
- Understanding of quality processes and estimation techniques
- Basic awareness of project domains
- Capability to convert functional and non-functional requirements into system specifications
- Skill in designing and coding complex programs
- Ability to create test cases and scenarios based on specified requirements
- Solid understanding of Software Development Life Cycle (SDLC) and agile methodologies
- Awareness of emerging technologies and industry trends
- Strong logical thinking and problem-solving abilities, along with a collaborative mindset