Technology analyst

Key Responsibilities:

• Design, develop, and execute marketing campaigns utilizing Salesforce Marketing Cloud.
• Create and manage customer journeys through Journey Builder.
• Craft responsive email templates leveraging HTML, CSS, AMPscript, and Server Side JavaScript (SSJS).
• Configure and oversee Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Contact Builder.
• Establish automations for data imports, exports, segmentation, and campaign execution.
• Develop audience segmentation strategies using SQL queries and Data Extensions.
• Integrate Salesforce Marketing Cloud with Salesforce CRM, external applications, and third-party platforms via APIs.
• Monitor and analyze campaign performance, troubleshoot issues, and enhance deliverability.
• Implement personalization, dynamic content, and triggered communications.
• Collaborate with marketing teams, business stakeholders, and technical teams to provide customer engagement solutions.
• Required Skills
• Proven hands-on experience with Salesforce Marketing Cloud (SFMC).
• Proficiency in Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Experience in AMPscript, SSJS, HTML5, CSS3, and JavaScript.
• Strong understanding of SQL and Data Extensions.
• Experience with Triggered Sends, Transactional Messaging, and Dynamic Content.
• Familiarity with REST APIs, SOAP APIs, and SFMC Integrations.
• Experience in audience segmentation, personalization, and campaign automation.
• Deep understanding of email marketing best practices and deliverability strategies.
• Knowledge of Git, CI/CD processes, and Agile methodologies.
• Preferred Skills
• Salesforce Marketing Cloud Developer Certification.
• Experience with Marketing Cloud Connect.
• Understanding of Salesforce Data Cloud (CDP).
• Experience with MobilePush, SMS, WhatsApp, and Mobile Studio.
• Familiarity with Customer 360 and omnichannel marketing strategies.
• Experience with CRM integrations and customer analytics.

Technical Requirements:

• Primary skills include Technology, CRM, SFDC, and Pardot.

Preferred Skills:

Technology -> CRM -> SFDC -> Pardot -> Marketing Cloud