Technical Field Marketing Professional

Key Responsibilities:

• Develop and execute regional field marketing plans to drive demand generation, pipeline acceleration, and customer engagement.
• Create and localize technically rich marketing assets, such as solution briefs, demo videos, case studies, whitepapers, and technical blog content.
• Collaborate with sales engineers, product managers, and solutions architects to ensure technical accuracy and market alignment.
• Plan and run field events, webinars, roadshows, meetups, and trade shows, ensuring messaging is aligned with technical offerings.
• Measure, report, and optimize performance of field campaigns, including MQLs, SQLs, pipeline influence, and ROI.
• Tailor messaging and content for specific industries, verticals, or buyer personas based on regional market intelligence.
• Support the execution of account-based marketing (ABM) campaigns by leveraging technical use cases and customer stories.
• Act as a feedback loop between customers, sales, and product marketing to refine messaging and product direction.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Engineering, Computer Science, or a related field.
• 3–6+ years of experience in field marketing, technical marketing, or product marketing in a B2B tech or SaaS environment.
• Ability to understand and articulate technical product offerings to both technical and non-technical audiences.
• Strong project management skills and experience executing multi-touch campaigns.
• Proficiency with marketing automation tools (e.g., Marketo, HubSpot), CRM platforms (Salesforce), and webinar/event platforms.
• Excellent written and verbal communication skills, including experience creating content with technical depth.

Preferred Qualifications:

• Experience working in cloud, cybersecurity, data analytics, DevOps, or enterprise software domains.
• Familiarity with buyer journey mapping, sales enablement, and ABM tools (e.g., Demandbase, 6sense).
• Background working with or supporting technical sales teams or solutions engineering.
• Ability to create technical product demos, scripts, or facilitate technical sessions at events.