Job Description
Responsibilities
Key Responsibilities:
• Collaborate with internal teams and clients to understand campaign objectives and requirements.
• Design and build responsive email(s) (templates), utilizing SalesForce Marketing Cloud's drag-and-drop interface.
• Implement dynamic content and personalization strategies to enhance email engagement and conversion rates.
• Conduct A/B testing to optimize email performance and drive continuous improvement.
• Ensure email campaigns are compliant with industry regulations and best practices, including CAN-SPAM and GDPR.
• Monitor and analyze key performance metrics, providing insights and recommendations for future campaigns.
• Stay up-to-date on industry trends and best practices related to email marketing and SalesForce Marketing Cloud.
Technical and Professional Requirements:
Proficiency in HTML and CSS preferred (Mandatory)
• Strong understanding of email marketing principles, including segmentation, deliverability, and engagement metrics.
• Excellent attention to detail and design aesthetics.
• Ability to multitask and prioritize in a fast-paced environment.
• Strong communication and collaboration skills.
• Should have SFMC certification (Mandatory)
Additional Responsibilities:
Qualifications:
• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of experience working with SalesForce Marketing Cloud, specifically focusing on email building with an overall 5 to 6 years of experience.