Sr . SEO Analyst

Key Responsibilities:

• SEO Strategy: Develop and implement SEO strategies to enhance organic search traffic and improve search engine rankings.
• Keyword Research: Conduct in-depth keyword research to identify high-value target keywords and phrases.
• On-Page Optimization: Optimize website content, including meta tags, headers, images, and content structure, following SEO best practices.
• Technical SEO: Identify and resolve technical SEO issues, such as crawl errors, site speed optimization, and mobile-friendliness.
• Content Strategy: Collaborate with content creators to develop and optimize content aligned with SEO goals and user intent.
• Link Building: Execute link-building strategies to acquire high-quality backlinks and improve domain authority.
• Competitor Analysis: Analyze competitors' SEO strategies to identify opportunities for improvement.
• Analytics and Reporting: Track website performance using SEO tools, measure key SEO KPIs, and provide actionable insights.
• Local SEO: Optimize local search presence, including Google My Business listings and local citations.
• Algorithm Updates: Stay updated with search engine algorithm changes and adjust SEO strategies accordingly.
• Content Promotion: Plan and execute strategies to increase the reach and visibility of optimized content.
• Cross-Functional Collaboration: Work with developers, designers, content creators, and marketing teams to integrate SEO best practices across digital channels.

Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's preferred)
• Proven experience as an SEO Analyst or SEO Specialist with measurable campaign results
• Proficiency in SEO tools (Google Analytics, Google Search Console, Moz, SEMrush)
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Experience with website CMS platforms (WordPress, Drupal) and HTML/CSS
• Knowledge of technical SEO, on-page optimization, and content strategy
• Excellent analytical, communication, and presentation skills
• SEO and digital marketing certifications are a plus