Key Responsibilities:

Lifecycle Strategy & Orchestration

Partner with demand gen, sales, design, operations, events and customer success teams to design lifecycle programs that attract, nurture, convert, and grow accounts.
Map and optimize touch points across acquisition, pipeline creation, conversion, onboarding, adoption, upsell, and cross-sell.
Incorporate AI-powered personalization and predictive analytics into lifecycle journeys to improve engagement and conversion.
Align nurture and engagement programs with sales plays, pipeline targets, and customer expansion goals.

Campaign Design & Execution

Build, launch, and optimize multi-step journeys, automated nurture streams, and dynamic email campaigns.
Create and maintain responsive email templates and personalized campaign experiences informed by customer data and AI-driven recommendations.
Execute A/B testing for subject lines, templates, and workflows to drive continuous improvement and maximize performance.

Data & Segmentation

Leverage behavioral, demographic, and firmographic data to create advanced segmentation and targeted campaigns.
Refine lead scoring and handoff processes in partnership with marketing operations and sales.
Track and analyze lifecycle performance metrics, providing actionable insights to improve conversion and retention.

Compliance & Best Practices

Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, CCPA) and internal data governance standards.
Stay current with email and marketing automation best practices, tools, and technologies.

Platform Management

Manage and optimize workflows, integrations, and data configurations across platforms such as Marketo, Salesforce, and ABM/lifecycle tools.
Explore emerging AI and machine-learning applications for campaign orchestration, personalization, and predictive analytics.

Ideal Qualifications:

Bachelor-s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is required
A minimum of 4 years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scale
Proficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.
Familiarity with AI-powered marketing tools
Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.
Goal-driven with a keen interest in search and digital marketing is required
Demonstrated ability to manage multiple campaigns with varying objectives simultaneously is required
Strong analytical skills with the ability to interpret data and identify actionable insights are required.
Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are required.
Strong writing, grammar, spelling, proofreading, and researching skills are required.

Sr. Lifecycle Marketing Specialist