Sr. eCommerce SEO Executive

• Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention.
• On-page optimization and off-page optimization.
• All associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, website health, competitor analysis, traffic analysis, and rank optimization.
• Deep understanding of building data-driven strategies to improve organic traffic and SERP visibility on niche keywords.
• In-depth knowledge of the latest SERP feature schema implementation.
• Work closely with Content Writing and Content Marketing teams to develop and execute comprehensive eCommerce & services content strategies aligned with brand principles.
• Collaborate with the development team to ensure the website aligns with Google standard SEO best practices.
• In-depth knowledge of current SEO trends and tools like Search Console, SEMrush, Ahrefs, Screaming Frog, and Ubersuggest.
• In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversions.
• In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversions.
• Develop and implement link-building strategies.

Job Description

• Stay up-to-date with industry trends and content consumption habits to ensure website content remains relevant and appealing on digital platforms considering E-E-A-T & people-first content standards.
• Collaborate with internal and external stakeholders to ensure consistency of the website across all communication channels.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Knowledge of ranking factors and the latest search engine algorithms.
• Develop and implement link-building strategies.

Education and Qualification

• Bachelor s/Master s degree in MBA, Marketing, or related field.
• Proven experience as an eCommerce SEO Specialist in an eCommerce and services environment.
• Exceptional analytics, technical SEO, UI/UX, and CRO skills with a keen eye for detail.
• Portfolio showcasing a range of services as well as eCommerce industries.
• Excellent communication and interpersonal skills.
• A passion for digital marketing and a data-driven approach.