Sr. Channel Sales Executive

Key Responsibilities:

• Generate new leads and convert prospects into clients through outbound outreach.
• Maintain and grow strong business relationships with existing clients.
• Develop and execute sales strategies tailored to target markets.
• Conduct market visits to stay ahead of competitor activities and industry trends.
• Negotiate contracts including pricing, payment terms, and delivery schedules.
• Manage the full sales cycle from lead generation to post-sale support.
• Ensure seamless order fulfillment in coordination with supply chain teams.
• Maintain accurate sales data and forecasts using CRM and Excel tools.
• Collaborate with marketing for product promotions and campaigns.
• Collect and relay market intelligence for continuous product improvement.

Qualifications:

• Bachelor s degree in Business, Marketing, or relevant fields (MBA preferred).
• Minimum 2 years of B2B sales experience in FMCG.
• Strong network and knowledge of general trade, modern trade, and institutional channels.
• Excellent negotiation, communication, and interpersonal skills.
• Proven track record of meeting or exceeding sales targets.
• Proficient in Microsoft Office and CRM software.
• Deep understanding of FMCG product categories and market dynamics.

Key Skills :

• Fmcg Sales
• B2b Sales
• Business Development