Specialist, Digital Marketing

KEY RESPONSIBILITY

• SEO: Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement.
• Graphic: Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics.
• Marketing Automation: Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates
• Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses).

EDUCATION EXPERIENCE

• Bachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization.

PROFESSIONAL KNOWLEDGE REQUIRED ABILITIES

• Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc.
• Proficient with SEO tactics and Google
• Experience with Pardot marketing automation tool
• Hands-on experience with web content management system.
• Creative spirit
• Strong communication skills, written and verbal.
• Ability to work on several tasks simultaneously.
• Experience with high tech products.
• Attention to detail.