Social Media Manager\/Coordinator

Key Responsibilities:

Strategy & Planning:

• Develop and implement a comprehensive social media strategy aligned with brand messaging and business goals.
• Maintain a content calendar ensuring consistent and timely posts across all platforms.
• Conduct audience and competitor research to identify trends and growth opportunities.
• Stay updated on social media best practices, platform updates, and emerging trends.

Content Creation & Curation:

• Generate, edit, publish, and share engaging daily content (text, images, videos, memes) to encourage community interaction.
• Collaborate with marketing and creative teams to produce original multimedia content.
• Adapt content for each platform's audience and tone.
• Ensure all content reflects the brand's visual identity and voice.

Community Engagement & Management:

• Monitor social media channels and respond promptly to comments, messages, and mentions.
• Foster an online community by initiating discussions and engaging with followers.
• Serve as the first line of customer service, escalating issues when necessary.

Analytics & Reporting:

• Track, analyze, and report on social media performance metrics using tools like Google Analytics and platform insights.
• Provide actionable recommendations to optimize campaigns.
• Present monthly performance reports to stakeholders.

Campaign Management:

• Assist in planning and executing organic and paid social media campaigns.
• Collaborate with influencers and brand partners to expand reach and engagement.