Social Media Manager

Key Responsibilities:

Social Media Strategy Execution:

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Manage daily posting and scheduling across platforms like Twitter (X), LinkedIn, Telegram, Instagram, Facebook and YouTube etc.
• Create engaging and informative content, including graphics, videos, GIFs, memes, and blog snippets relevant to the crypto community.
• Monitor industry trends, news, and competitor activity to stay ahead of the curve.

Community Engagement Growth:

• Actively engage with followers, respond to queries, and moderate discussions in crypto related communities.
• Build and maintain relationships with crypto influencers, traders, and industry experts to enhance brand credibility.
• Manage Telegram communities ensuring timely responses and engagement.

Performance Tracking Optimization:

• Analyze key metrics such as engagement rate, reach, impressions, and conversion rates to assess content effectiveness.
• Use social media analytics tools like Google Analytics, Meta Business Suite, and third party platforms to track performance.
• Optimize campaigns based on data insights to improve audience reach and conversion.

Advertising Campaign Management:

• Plan and execute paid social media campaigns to promote exchange listings, partnerships, and special offers.
• Collaborate with the marketing team to design targeted ad campaigns for user acquisition and retention.

Collaboration Content Creation:

• Work closely with designers, content writers, and video editors to ensure high quality content production.
• Candidate must be comfortable to face the camera to shoot the short reels and YouTube videos.
• Coordinate with PR teams and crypto influencers to maximize exposure through partnerships and promotions.

Requirements:

• 2+ years of experience in social media management, preferably in crypto, fintech, or blockchain industries.
• Proficiency in social media tools like Buffer, Sprout Social, or equivalent.
• Experience in community building, influencer marketing, and engagement strategies.
• Excellent copywriting and content creation skills.
• Ability to analyze data and optimize strategies based on performance.
• Knowledge of SEO, hashtags, and social media algorithms for maximum visibility.
• Familiarity with meme culture and viral marketing trends in the crypto space is a plus.