Social Media Manager

Key deliverables:

1. Develop and execute platform-specific social media strategies aligned with brand and business goals
2. Create and manage culturally relevant, engaging content across Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms
3. Monitor brand reputation using social listening tools and coordinate crisis communication with cross-functional teams
4. Analyze performance data to optimize campaigns and grow platform engagement and positive brand sentiment

Role responsibilities:

1. Lead end-to-end content lifecycle from ideation to publishing and performance tracking
2. Drive community engagement through timely responses, influencer partnerships, and social listening insights
3. Collaborate with brand, communications, product, CX, and analytics teams for integrated campaign support
4. Serve as a brand tone steward and manage real-time reputation and crisis response