Key Responsibilities:

Online Reputation Management (ORM)

Monitor and manage the company's presence on platforms like Glassdoor, AmbitionBox, and Google Reviews
Respond to public reviews professionally and empathetically, aligned with brand voice
Maintain a timely and consistent response cadence to reflect transparency and care
Track and analyze review trends, engagement, and sentiment to inform strategy

Employee-Generated Content (EGC) & Internal Advocacy

Foster a culture of storytelling by encouraging employees to share experiences, milestones, and insights
Curate and amplify employee content across LinkedIn, Instagram, and internal newsletters
Provide tools such as templates, content prompts, and photo opportunities to support participation
Launch and manage internal advocacy campaigns aligned with employer brand themes

Content Strategy & Brand Storytelling

Develop and maintain a structured content calendar to showcase company culture and values
Collaborate with HR, Marketing, and business units to source meaningful content—spotlights, celebrations, etc.
Oversee multimedia content creation, including short-form videos and visual assets
Analyze performance metrics to optimize content formats and engagement

CSR Campaign Visibility

Partner with CSR and HR teams to highlight community impact and volunteering efforts
Document and share compelling CSR stories through visuals, employee voices, and multi-channel distribution
Ensure consistent cross-platform coverage (LinkedIn, Instagram, YouTube, Website) to amplify visibility

Awards & External Recognition

Research and identify awards and recognition opportunities that align with company values and culture
Collaborate with HR and leadership to prepare and submit nominations
Drive communication plans for award wins across social media, internal channels, and websites
Integrate recognitions into employer brand assets (career pages, social banners, recruitment decks)

Qualifications & Skills:

Bachelor's degree in Communications, Marketing, HR, Journalism, or a related field
Proven experience managing brand presence on social media platforms (especially LinkedIn, Instagram, YouTube)
Strong writing and editing skills with an eye for visual and narrative storytelling
Experience in or exposure to employer branding is a plus
Proficiency in using creative tools such as Canva, and comfort working with design/content teams
Strong collaboration skills with the ability to influence cross-functional stakeholders
Good understanding of analytics tools for tracking and reporting performance

What Success Looks Like:

A consistent, emotionally resonant employer brand presence across platforms
Every public review is acknowledged thoughtfully and promptly
Employees regularly contribute authentic content to shape our digital narrative
CSR efforts are widely shared and celebrated, enhancing external goodwill
Social content drives measurable improvements in candidate engagement, employer reputation, and employee pride

Social Media Executive - HR Communications