IN
Job Description
Job Overview:
- We are looking for a skilled SalesForce Marketing Cloud Professional
- This role involves analysis of requirements, solution design, development, testing, deployment, and optimization of SalesForce Marketing Cloud implementations
Primary Duties:
- Design, build, test, and deploy multi-channel marketing campaigns utilizing Salesforce Marketing Cloud's Email Studio, Journey Builder, Mobile Studio, and Automation Studio
- Segment audiences, manage Data Extensions, conduct data imports and exports, and ensure data integrity for tailored marketing communications
- Configure and implement Salesforce Personalization MCP use cases to provide real-time, personalized customer experiences across web and mobile platforms
- Develop and enhance customer journeys based on behavioral data and real-time personalization features from Salesforce Personalization MCP
- Implement and update Sitemap in Salesforce Personalization MCP to monitor customer interactions, capture behavioral events, and facilitate personalized experiences across digital channels
- Create and manage audience segmentation, Data Extensions, data models, and complex data transformations using SQL for targeted campaigns and reporting
- Develop dynamic and personalized email content utilizing AMPscript, including data retrieval, conditional logic, content personalization, and triggered communications
- Build custom solutions and integrations employing Server Side JavaScript (SSJS) to automate marketing processes and meet advanced business needs
- Conduct troubleshooting, testing, and release validation
- Analyze adoption metrics and propose ongoing enhancements
- Document processes and lead knowledge transfer sessions
- Collaborate with business stakeholders, application teams, and project managers
- Engage in solution design discussions and effort estimations
Technical Qualifications:
- Essential Skills
- At least 3 years of practical experience with SalesForce Marketing Cloud
- Proficient in SQL and Server Side JavaScript (SSJS)
- Familiarity with user adoption, user support, and digital transformation principles
- Excellent communication and stakeholder management abilities
- Experience in Agile project environments
- Desirable Skills
- Familiarity with Salesforce, ServiceNow, JIRA, Confluence, or comparable enterprise applications
- Experience with adoption analytics and reporting
- Understanding of change management and best practices for digital adoption
Additional Qualifications:
- Certifications
- Salesforce Certified Marketing Cloud Engagement Specialist
- Salesforce Certified Marketing Cloud Engagement Administrator
- Salesforce Certified Marketing Cloud Engagement Consultant
- Salesforce Certified Marketing Cloud Engagement Developer