SEO Project Lead (SEOPL)

Key Responsibilities:

Task & Project Management:

• Assign, review, and oversee off-page SEO tasks to SEO Executives (SEOEs)
• Maintain the project tracker, update status of on-page, off-page, and other activities
• Ensure timely completion of all deliverables as per client expectations
• Manage a portfolio of at least 6 client projects simultaneously
• Utilize Zoho Projects for task tracking and timely execution

On-Page & Off-Page SEO:

• Execute comprehensive on-page SEO strategies to improve website rankings
• Monitor and analyze on-page and off-page SEO performance metrics
• Identify website SEO issues weekly, prioritize fixes, and implement solutions
• Execute action plans derived from SEO audits

Team Leadership & Mentoring:

• Lead, mentor, and motivate SEO Executives to achieve project goals
• Provide constructive feedback and promote continuous learning within the team
• Encourage knowledge sharing and innovative problem-solving

Quality Control & Reporting:

• Review SEO tasks for adherence to best practices and client requirements
• Vet all reports, data, and details before sharing with SEO Team Lead or Digital Account Managers
• Prepare and review weekly, monthly, and ad hoc SEO performance reports
• Gather and analyze data for monthly review and strategic decision-making

Cross-Functional Collaboration:

• Work closely with Digital Account Managers, Web Development, Design, and Content teams
• Align SEO strategies with broader digital marketing objectives
• Follow up rigorously with internal stakeholders to ensure timely completion of deliverables

Content & Development Management:

• Prepare content topic outlines aligned with SEO strategies
• Oversee development tasks, ensuring alignment with project goals and client expectations
• Review content for SEO compliance and provide recommendations

Continuous Improvement & Innovation:

• Monitor industry trends, search engine algorithm updates, and competitors
• Recommend and implement adjustments to SEO strategies for maximizing ROI
• Contribute innovative ideas for process improvements and client problem-solving

Client & Escalation Management:

• Handle client escalations promptly and professionally
• Ensure project scope adherence and obtain approvals for additional work
• Maintain clear communication and follow-ups with all stakeholders

Learning & Development:

• Stay updated with latest SEO trends, tools, and best practices
• Encourage a culture of knowledge sharing within the team

Qualifications & Experience:

• Minimum 2+ years of hands-on SEO experience, with proven track record in managing SEO projects and teams
• Degree in Marketing, Communications, Information Technology, or related field preferred
• SEO certifications (Google Analytics, HubSpot SEO Certification) preferred