SEO Manager

Summary:

This position focuses on administering and improving SEO/AEO tooling for LLM/AEO-driven content and technical architecture, ensuring content is properly indexed, cited, and visible across both traditional search engines and LLM answer engines.

Job Responsibilities:

• Lead the AEO-visibility pilot and assess its performance against Profound and BrightEdge.
• Identify, monitor, and remediate LLM misclassification and indexing problems in partnership with Data Science, while tracking GPTbot/OAI-SearchBot/ChatGPT-User crawl activity.
• Maintain and share the SEO/AEO Content scorecard, including organic traffic, LLM citation share, and category and role-page rankings.
• Coordinate with the Organic Content Strategy Lead to embed the AEO content checklist into brief templates and the editorial workflow.
• Oversee and advance the SEO/AEO tooling stack, including annual renewal, termination, and new-tool selection decisions.
• Deploy AI-visibility tooling for adjacent teams to minimize reliance on contractor-led outreach.
• Own the technical SEO architecture for the blog, Resource Library, and marketing pages in collaboration with the Web Experiences & Growth product team.

Required Skills:

• Hands-on technical SEO expertise, including schema markup, site architecture/taxonomy, crawl diagnostics, internal linking, and Core Web Vitals.
• Working knowledge of AEO/GEO practices and understanding of how LLM answer engines crawl, index, and cite web content.
• Direct experience with SEO/AI-visibility tooling such as BrightEdge, Profound, Ahrefs, and Screaming Frog, including vendor management and budget-related decisions.
• Ability to evaluate bot/crawler-level traffic data to troubleshoot visibility concerns.
• Experience collaborating with Data Science/engineering teams to correct indexing or classification errors that impact LLM citations.
• Strong cross-functional collaboration skills to co-own a shared roadmap and scorecard with a content-strategy partner.

Education & Qualifications:

Relevant educational background and qualifications in SEO or related fields are preferred.

#AditiConsulting
#26-07025