SEO

RESPONSIBILITIES:

• Creating and implementing a constantly-updated and evolving PPC strategy.
• Optimizing ads on a daily basis
• Utilizing analytics tools to monitor and improve performance
• Focusing on increasing conversion rate all across the funnel.
• Providing performance reports
• Working closely with the rest of the team to make sure all goals are met

SECONDARY RESPONSIBILITIES:

• SEO --On Page Optimization in Wordpress, Magento, PHP and Asp.net website
• Leveraging off-site SEO to help increase our Page Rank.
• Devising and executing external link-building strategies
• Facebook advertising
• Handling our social media endeavors, including Facebook, Twitter and Pinterest