Senior Specialist - Business Analysis

Job Description – Business Analyst, AdTech & MarTech Role Summary

We are looking for a Business Analyst with hands-on experience across the AdTech and MarTech landscape. This role focuses on translating client business requirements into scalable digital advertising and marketing solutions. You will help drive presales efforts, define campaign and audience specifications, work closely with cross-functional teams, support platform integration activities, and leverage data-driven insights to enhance campaign effectiveness.

Key Responsibilities

·Assess and interpret client business needs within the AdTech and MarTech ecosystems.

·Document and define requirements for campaign management, audience targeting, and monetization workflows.

·Assist in presales conversations, including solution workshops, proposal creation, and consulting engagements.

·Partner with stakeholders across media planning, ad operations, engineering, analytics, and marketing teams.

·Deliver data-driven insights that enable campaign optimization, improved audience targeting, and measurable performance gains.

·Help facilitate integration between AdTech and MarTech platforms, including CDP, DMP, DSP, CRM, ad servers, and analytics tools.

·Coordinate user acceptance testing (UAT), validate solutions, and support rollout and adoption of digital advertising and marketing solutions.

·Monitor campaign KPIs, reporting metrics, operational performance, and overall business outcomes.

Required Skills and Competencies

·Strong knowledge of the AdTech and MarTech ecosystem, including CDP, DMP, DSP, ad servers, CRM, and analytics platforms.

·Experience with media planning, campaign operations, and digital marketing workflows.

·Understanding of audience segmentation, targeting, attribution, personalization, and monetization principles.

·Familiarity with data-driven marketing practices and programmatic advertising.

·Experience in the Media and Entertainment space, including OTT, broadcasting, and digital platforms.

·Proven ability in stakeholder management and coordination across functional teams.

·Good understanding of Agile, SDLC, and consulting delivery frameworks.

·Analytical mindset with strong communication, documentation, and presentation skills.

Preferred Experience

·Experience with platforms including Google Marketing Platform, Adobe Experience Cloud, or Salesforce Marketing Cloud.

·Practical exposure to media data pipelines, campaign analytics, or attribution models.

·Knowledge of privacy regulations, including GDPR, cookieless tracking, and identity resolution.