Senior Media Planner

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

Mission & Responsibilities

• Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness
• Scheduling the plan as per different parameters in order to achieve greater visibility
• Campaign tracking, measurement, evaluation and reporting on ongoing client activities
• Formulation of television reports on monthly basis
• Mapping of Competitors activity and Category study
• Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop
• Presenting the Pre & Post Campaign Analysis in the form of a Deck
• Work on new business development/ Pitch process
• Evaluating the Plan on BARC and carrying out day to day data crunching for the clients
• Knowledge of BARC, MPA & TGI Softwares is must.

Previous experience & Industry background

• 4+ years in media planning
• Media Agency, Trading desk

Qualifications & Languages

• Master s degree in Business, Marketing, Advertising
• Languages: English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media planning and media buying
• Mx champion (Connection, Context, Content)
• Strong negotiation skills
• Programmatic
• Data processing & management
• Marketing strategy

Technical skills

• Tools ( i.e. BARC/ YUMIIRM/MAP)
• Operational performance management tools (Pilot, IOMT)
• Advertising technologies ( i.e. ad servers, ad platforms )