Senior Manager - City Activation

Role Responsibilities:

1. Conduct in-depth market research to identify regional opportunities and segment target audiences.
2. Develop comprehensive marketing strategies tailored to new regions, considering local factors.
3. Lead end-to-end execution of marketing campaigns across digital, social media, and offline channels.
4. Collaborate with Sales, Product, and Operations teams to ensure seamless execution of strategies.

Job Requirements:

1. 6-7 years of experience in marketing and city-level market activation.
2. Strong knowledge of digital marketing, social media, and campaign execution.
3. Proven ability to lead marketing strategies and activation campaigns in new regions.
4. Bachelor's degree in Marketing or Business Administration; MBA preferred.