SENIOR MANAGEMENT-MARKETING

Key Responsibilities:

• Develop and implement strategic marketing plans aligned with overall business goals.
• Lead, mentor, and manage the marketing team to deliver innovative campaigns across digital, content, events, and traditional channels.
• Oversee market research and competitive analysis to identify trends, opportunities, and customer needs.
• Drive brand positioning and messaging to ensure consistent market presence and differentiation.
• Collaborate closely with sales and product teams to align marketing efforts with pipeline and product launches.
• Manage marketing budgets and allocate resources effectively for maximum ROI.
• Measure and report on marketing performance using KPIs and analytics, adjusting strategies as needed.
• Build and maintain relationships with external agencies, vendors, and partners.
• Ensure compliance with regulatory and brand standards.
• Stay updated on industry trends, emerging technologies, and best practices in marketing.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
• 7+ years of progressive experience in marketing roles, with at least 3 years in a senior leadership position.
• Proven track record of leading successful marketing campaigns and driving business growth.
• Strong expertise in digital marketing, brand strategy, and data-driven decision making.
• Excellent leadership, communication, and project management skills.
• Experience managing budgets and vendor relationships.
• Proficiency with marketing automation, CRM, analytics, and digital advertising platforms.
• Ability to think strategically and execute tactically in a fast-paced environment.

Preferred Skills:

• Experience in B2B and/or B2C marketing within [industry e.g., technology, FMCG, healthcare].
• Knowledge of SEO, SEM, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, HubSpot, or Salesforce.
• Experience leading cross-functional teams and managing change initiatives.