Senior Adobe Target Consultant

Job Overview:

• Position Summary
• Become part of a dynamic team that transforms customer insights into impactful digital experiences through thoughtful experimentation and personalized strategies.
• In this position, you will spearhead comprehensive optimization projects utilizing Adobe Target, defining testing strategies, creating engaging experiences, and collaborating closely with product design, engineering, and analytics teams to achieve quantifiable results.
• You will be responsible for converting business objectives into actionable hypotheses, executing well-structured A/B and multivariate tests, and continuously enhancing personalization tactics to boost engagement and conversion rates.
• If you have a passion for merging technical expertise with consultative problem-solving and thrive in a collaborative Agile environment, this role offers you the chance to shape how experiences are designed, tested, and scaled across various channels while mentoring colleagues and establishing high standards for experimentation excellence.

Primary Duties:

• Core Responsibilities
• Oversee the implementation of Adobe Target and optimization strategies for A/B testing, multivariate testing, and personalization initiatives.
• Collaborate with stakeholders to outline experimentation roadmaps, success metrics, and prioritize tasks in line with business goals.
• Craft robust test hypotheses, develop test plans, and ensure statistically rigorous execution and interpretation of results.
• Set up and manage activities within Adobe Target, including audiences, offers, experiences, and targeting rules, to guarantee precision and performance.
• Work alongside engineering teams to implement Target via at.js Adobe Experience Platform Web SDK patterns and validate deployments.
• Establish quality assurance protocols for experiments, encompassing cross-browser and device validation, along with pre- and post-release checks.
• Evaluate outcomes, document insights, and present findings and recommendations to both business and technical stakeholders.
• Promote ongoing enhancements in experimentation operations, including templates, governance, and best practices.
• Engage in Agile delivery cycles, contributing to planning, grooming, standups, reviews, and retrospectives to ensure timely project delivery.
• Guide junior team members and provide strategic advice on personalization tactics and experimentation design.
• Minimum Qualifications
• Bachelor’s or Master’s degree in BE, BTech, ME, MTech, MCA, MBA, MSc, or equivalent practical experience.
• 5 to 9 years of experience in executing digital optimization and personalization projects with substantial hands-on expertise in Adobe Target.
• Demonstrated ability to create and manage A/B and multivariate tests, including defining KPIs and interpreting outcomes.
• Familiarity with Agile methodologies and experience working within Agile teams.
• Excellent communication skills to translate business objectives into practical experimentation and personalization solutions.

Technical Qualifications:

• Preferred Qualifications
• Experience with Adobe Target Recommendations and advanced personalization techniques, including rule-based and algorithmic strategies.
• Strong grasp of experimentation statistics, including sample sizing, confidence levels, significance, guardrail metrics, and decision frameworks.
• Knowledge of Adobe Experience Cloud integrations and measurement alignment to ensure accurate attribution and reporting.
• Ability to collaborate effectively with design and engineering teams to develop reusable components and scalable testing frameworks.
• Experience in establishing governance documentation standards for experimentation and maintaining optimization backlogs to scale initiatives across teams.
• Proven skills in stakeholder management, including presenting insights, influencing prioritization, and promoting the adoption of findings.
• Desirable Skills
• A/B Testing Strategy, Multivariate Testing (MVT), at.js, Adobe Web SDK, Personalization, Segmentation, Experimentation Statistics.

Additional Information:

• About Us
• Infosys stands as a global leader in next-generation digital services and consulting.
• We assist clients across more than 50 countries in navigating their digital transformation journeys.
• With over four decades of experience managing global enterprise systems, we expertly guide our clients through their digital evolution.
• Our approach incorporates an AI-powered core that helps prioritize change execution.
• We empower businesses with agile digital solutions at scale, delivering exceptional performance and customer satisfaction.
• Our commitment to continuous learning fosters improvement through the development and transfer of digital skills, expertise, and innovative ideas from our ecosystem.
• Infosys is an equal opportunity employer, providing employment opportunities to all applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices and observances, national origin, pregnancy, childbirth or related medical conditions, status as a protected veteran or spouse of a protected veteran, or disability.

Preferred Skills:

Technology->Digital Marketing Platforms->Adobe Target