Search Market Intelligence Specialist

Summary
The Search Market Intelligence Specialist will spearhead market and competitor research across Search and AI engines, with a focus on search intent mapping and user journey analysis across both traditional search engines and AI platforms (AEO/GEO). This role supports SEO and brand marketing-led web content by producing practical search intelligence, uncovering user trend signals, and delivering insights to Content Production teams. The goal is to maximize ROI from content investments spanning blog posts, resource pages, and marketing pages.

Job Responsibilities:

• Search Market Intelligence & Search Intent Mapping:
  • Study large-scale search market trends, search volume movements, and changing user query behaviors across Google, ChatGPT, Gemini, Perplexity, and Claude.
  • Translate user search journeys into intent stages (informational, comparison, transactional) to uncover high-value opportunity gaps and define target audiences.
  • Deliver data-driven strategic direction to Content Production so content investments are built on validated search intelligence and achieve maximum ROI.
• Research and Opportunity Identification:
  • Conduct large-scale keyword research and content gap analysis across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
  • Align keywords and prompts to funnel stage and intent (informational, comparison, transactional), and identify non-brand and competitor-comparison opportunities.
  • Monitor competitor content performance and LLM share of voice, then translate results into specific content initiatives.
• On-page and Content Optimization:
  • Own on-page optimization efforts, including metadata strategy, content structure, internal linking, and semantic optimization.
  • Refresh, merge, or retire content that is underperforming. Prevent cannibalization and manage content decay.
  • Co-manage topic tags, editorial categories, and role/audience pages for the blog and resource library, including decisions on featured content and content formats customized for executive, IT-admin/procurement, and practitioner audiences.
• Briefs on AI Search and AEO Automation:
  • Implement strategies to optimize content for AI-powered search, including entity and semantic optimization.
  • Ensure the AEO content checklist is included in every blog post and content brief: answer-first structure, intent-based headings, TLDRs, Q&A sections, glossaries, comparison tables, structured lists, schema, and multi-LLM citation readiness.
  • Leverage AI-visibility and content tools to determine which formats and pages generate LLM citations, then use those insights to inform and recommend updates to the content plan.
• Insights & Content ROI Enablement:
  • Provide structured research insights, intent frameworks, and data-backed guidance to Content Production teams and agency partners to improve content effectiveness and ROI.
• Launch and Campaign Integration:
  • Partner with the Sr. SEO Manager and SEO Director alongside cross-functional teams to integrate SEO into product launches, campaigns, and content initiatives at scale.
  • Coordinate with Web Experiences & Growth, Corporate Marketing, and Marketing Strategy & Insights to keep plans aligned with marketing-page priorities.
• Measurement and Reporting:
  • Measure and report on content ROI metrics, assessing how content driven by search intelligence performs across organic traffic, user engagement, and AI citation share.
  • Establish KPIs centered on content investment efficiency, search market coverage, intent alignment, and share of voice across traditional search and AEO surfaces.

• 5 years in content SEO, content strategy, or organic growth, ideally in B2B SaaS.
• Strong expertise in search market intelligence, search intent analysis, and user journey mapping across traditional and AI-driven search ecosystems.
• Solid SEO fundamentals and practical working knowledge of AEO/GEO practices.
• Demonstrated program management skills and the ability to influence without formal authority across cross-functional teams.
• Proven ability to translate complex search intelligence and data into high-ROI recommendations for content production and strategy teams.
• Hands-on experience using SEO/AEO tools such as BrightEdge, Profound, Ahrefs, Semrush, Screaming Frog, GA4, and Search Console.
• Strong writing and briefing skills, paired with analytical discipline.
• Highly collaborative team member who can co-own a shared roadmap and scorecard with a technical SEO/AEO counterpart.
• India contractor fit: ability to work Hyderabad hours with overlap with US Pacific stakeholders, and fluent written English.

• Relevant educational background in marketing, business, or a related field is preferred.

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