BLBlack Turtle
Salesforce Marketing Cloud role
Mumbai ₹7-12 LPA Posted 21 Apr 2025
FULL TIME
Javascript
Amp
Data Management
blueprint
cloud marketing
+2 more
Job Description
- Familiarity with SF Interaction Studio to setup sitemaps and defines which elements on a web page are getting personalized/which data maps to which element
- Familiarity with JavaScript and web architecture for embedding the Evergage script and ensuring it fires properly on the page
- Familiarity with front end web HTML and CSS to ensure web templates created in MCP are displayed properly on the page
- Familiarity with Data Cloud and Data Extensions to publish/pull in data used for segments of any web personalization
- Experience coding HTML, XML, Javascript, Ampscript, plus a strong working knowledge of SQL query development and CSS structure
- Experience connecting CMS (Sitecore, Adobe Experience Manager, other) platform content into marketing automation platform to enable personalization across channels at scale.
- Develop / Lead installation and configuration of WebSDK, creating sitemap blueprint, site config and content zones
- Develop reusable marketing content leveraging MCP templates aligning with content personalization strategies
- Architect personalization solutions leveraging SFMC platforms and tools to increase lead generation, lead nurturing, and customer retention
- Develop server-side java scripts adopting industry standard best practices
- Develop MCP unified customer profile from custom and standard attributes
- Create ETL scripts to enable impart of customer data
- Create / Lead creation of client-side handlebar js template scripts aligning with business
- Experience leveraging dynamic content to support A/B and multi-variate testing across digital and traditional channels
- Strong data processing, and data management skills, with proven ability to define and act upon data-driven insights