Sales Manager - FMCG

We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts for bread and short shelf-life products in the general trade market. The ideal candidate will have a strong background in FMCG sales, with a particular focus on daily distribution and retail penetration through door-to-door sales. This role demands hands-on leadership, field presence, and a relentless drive to achieve targets.

Roles & Responsibilities:

- Market Expansion :Identify and onboard new retailers, kirana stores, and local distributors to increase market penetration.

- Sales Execution: Drive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.

- Team Management: Recruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage.

- Route Planning :Develop and optimize daily sales routes to maximize coverage and minimize delivery times.

- Performance Tracking :Monitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals.

- Customer Relationships :Build strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.

- Inventory Management :Collaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.

- Market Intelligence :Keep a close watch on competitors' activities, pricing, and market trends to strategize accordingly.

- Reporting :Provide regular sales reports, market insights, and performance updates to senior management.

- Daily sales volume, especially for bread and other short shelf-life products.

- Number of new outlets added monthly.

- Retention and performance of sales agents.

- Reduction in product returns and wastage.

- Competitor analysis and market insights.

- Bachelors degree in Business, Marketing, or a related field.

- Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.

- Proven track record in door-to-door sales and market expansion.

- Strong leadership skills with experience in managing a field sales team.

- Excellent communication and negotiation abilities.

- Proficiency in using basic sales tracking tools and Microsoft Office Suite.

- Willingness to travel extensively and work in a field-oriented role.