Regional Marketing And Business Manager

Job Summary:

We are seeking a results-driven Regional Marketing Manager to lead our marketing efforts in the

East Region. The successful candidate will be responsible for generating sales leads, customer

acquisition, and driving business growth through performance marketing, ATL, and BTL strategies.

The ideal candidate will have a proven track record in marketing and sales, excellent communication

skills, and the ability to work in a fast-paced environment.

Key Responsibilities:

- Develop and execute marketing strategies to achieve sales targets in the East Region

- Generate leads and acquire new customers through various marketing channels

- Design and implement performance marketing campaigns to drive conversions

- Plan and execute ATL (Above the Line) and BTL (Below the Line) marketing activities

- Collaborate with cross-functional teams to ensure aligned brand messaging and maximum impact

- Analyze market trends, competition, and customer insights to optimize marketing strategies

- Meet and exceed monthly sales targets and Key Performance Indicators (KPIs)

- Build and maintain relationships with key stakeholders, including customers, partners, and internal

teams

Requirements:

- 5+ years of marketing experience in the financial services industry

- Proven track record in sales lead generation and customer acquisition

- Strong understanding of performance marketing, ATL, and BTL strategies

- Excellent communication, presentation, and interpersonal skills

- Ability to work in a fast-paced environment and meet deadlines

- Strong analytical and problem-solving skills

- Bachelor's degree in Marketing or a related field