Regional Market Development Manager

The Market Development Manager is responsible for driving market expansion, influencer engagement, and brand visibility across assigned territories. This role involves leading a team, implementing market development strategies, managing on-ground activities, and building strong relationships with key stakeholders such as architects, contractors, and masons to achieve business growth objectives.

Key Responsibilities:

• Market Development Responsibilities:
• Oversee and drive market development activities across assigned regions and territories.
• Ensure alignment of regional initiatives with overall business and marketing objectives.
• Team Leadership:
• Lead, mentor, and guide a team of Area Market Development Managers and/or Market Development Executives.
• Monitor team performance, set goals, and ensure consistent achievement of market development targets.
• Influencer Engagement:
• Spearhead engagement activities such as promotional meets, naka meets, and van campaigns.
• Build and maintain strong relationships with key influencers to promote product adoption.
• Activity Effectiveness Analysis:
• Analyze the impact and effectiveness of influencer and promotional activities.
• Recommend and execute next steps to improve engagement outcomes and generate business growth.
• Retention and Growth of Masons/Contractors:
• Drive retention and growth of masons and contractors through loyalty programs and engagement initiatives.
• Achieve targets related to mason and contractor schemes.
• Re-engage inactive or zero-point users by encouraging product scanning and participation.
• Site Leads Management:
• Manage site leads and ensure timely follow-up and conversion.
• Maintain a continuous pipeline of site demands for MYK Laticrete products.
• Relationship Building:
• Develop strong relationships with architects, large masons, contractors, and interior designers.
• Support the team in securing product approvals and site conversions.
• Branding Management:
• Manage branding vendors and ensure execution of branding and visibility initiatives as per market needs.
• Oversee implementation of on-ground brand promotion activities to enhance visibility.
• Strategic Approach:
• Provide insights and feedback to the team and management to capture new and existing market share.
• Contribute to the formulation of market development strategies and business planning.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 6–10 years of experience in market development, influencer engagement, or channel sales within the construction/building materials industry.
• Proven leadership experience in managing teams and on-ground activities.
• Strong analytical, organizational, and execution skills.
• Ability to work cross-functionally and travel extensively as required.