Programmatic Campaign Manager

Responsibilities

• Manage multi channel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc.
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Traffic all creatives into platform and set up campaigns prior to launch date
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems to complete monthly billing documentation
• Analyze campaign performance and make strategic investment and tactical media optimizations
• Provide clients with programmatic media recommendations and optimization strategies that align with objectives
• Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Required Skill set :- 

• Excellent communication skills (Written + Verbal); Self-motivated individual
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity;
• willingness to learn and explore;
• Confident in analyzing and acting on marketing data Able to work in a highly multicultural environment
• Proven work experience on delivering ahead of client goals.
• Extremely strong understanding of Online Media and Programmatic experience
• Working knowledge on the following will be an added advantage
• o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage
• o Should be aware of Ad Serving technologies, and analytical tools like GA and Omniture
• o Conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
• Expert proficiency in Excel and comfort in handling large volumes of data