Product Marketing Manager

Job Description:

• We are looking for a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals.
• This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers.
• The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications:

• 7+ years of experience in a similar role leading digital marketing strategy
• Bachelor s degree in marketing, business, communications, or a related field required;master s degree preferred
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred.

Job Duties:

Campaign Prep & Misc. (70%)

• Oversee the production of effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards

Marketing Strategy (20%)

• Define an annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buying cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition