Product Marketing Manager

Key Responsibilities:

• Conduct detailed market, pricing, and competitive research to identify trends and opportunities.
• Analyze large, complex, and unstructured datasets to uncover insights and potential data stories for marketing campaigns.
• Evaluate and recommend updates to marketing collateral including web pages, videos, documentation, and competitive intelligence materials.
• Participate in or analyze sales and customer/prospect meeting recordings to derive actionable recommendations that strengthen vendor positioning.
• Use data analytics to assess the effectiveness of marketing campaigns and activities relative to business objectives, recommending improvements where needed.
• Support website content management and optimization to enhance discoverability through SEO and other search strategies.
• Collaborate with product marketers, sales teams, and leadership to align insights with strategic marketing initiatives.

Requirements:

• Proven experience conducting market and competitive research and delivering data-informed recommendations.
• Strong analytical skills with the ability to interpret large datasets and identify actionable insights.
• Demonstrated ability to update and optimize web content for improved visibility and engagement.
• Experience in content creation, including documentation, videos, and competitive intelligence assets.
• Excellent communication skills with the ability to present findings clearly to technical and non-technical stakeholders.
• Proficiency in assessing and measuring marketing performance metrics to guide strategic decisions.

Preferred Experience:

• Experience speaking at industry events and participating in webinars.
• Ability to deliver in-depth product demos that effectively communicate product value and differentiation.
• Proven track record in conducting win/loss analyses and creating internal and external win reports.