Product Marketing Associate

Roles and Responsibilities

• Collaborate with cross-functional teams to create effective sales enablement materials such as presentations, brochures, and case studies.
• Manage social media presence by creating engaging content across multiple platforms (Facebook, LinkedIn) to drive brand awareness and lead generation.
• Conduct competitive analysis to identify opportunities for differentiation in the marketplace.
• Analyze campaign performance using metrics like website traffic growth, conversion rates, etc.
• Develop marketing strategies for new product launches, including positioning, pricing, and go-to-market plans.

Desired Candidate Profile

• 2-5 years of experience in B2B Marketing or related field.
• Strong understanding of Content Management, Digital Marketing, Social Media Marketing, Content Marketing principles.
• Excellent communication skills with ability to work effectively with internal stakeholders at all levels.