Product Manager-Field Crops

About the Role: We are seeking a dynamic Product Manager Field Crops to drive growth strategies for seed products across key crops like Maize, Pearl Millet, Rice, Wheat, and Mustard. This role is pivotal in planning and executing seed strategies, generating demand, and driving product awareness through impactful campaigns and promotions.

Key Responsibilities:

Plan and execute product strategies for key field crops.

Drive demand generation and awareness campaigns among farmers.

Build and execute product campaigns aligned with short-term and long-term business goals.

Train and educate sales teams on product positioning and market insights.

Collaborate with cross-functional teams to deliver market-driven solutions.

Must-Have Qualifications:

Education: B.Sc. Agri. or Allied Sciences + MBA

Experience: 10-17 years, with at least 2 years in a Product/Category Manager role in the seed sector.

Geography Expertise: Exposure to at least 4-5 key agricultural markets – Rajasthan, Punjab, Haryana, J&K, Uttarakhand, UP, MP, Chhattisgarh, Bihar.

Crop Expertise: Hands-on experience with Maize, Pearl Millet, Rice, Wheat, Mustard for at least 3-4 years.

Willingness to Travel: Extensive travel for farmer awareness campaigns and team training.

Good-to-Have:

5+ years in a Product Management role within the seed industry.

Strong analytical, presentation, and problem-solving skills.

M.Sc. Agri or Allied Sciences + MBA with specialization in Agribusiness Management.

Desired Competencies:

Effective communication and presentation skills.

Strong market research and competition analysis capabilities.

Deep understanding of Product Lifecycle Management and Seed Business Dynamics.