Product Manager

MAIN PURPOSE OF ROLE

Summarize the main purpose of the role.

Assist more senior staff to implement a marketing and sales strategy for one or more of the organizations products/services to meet established sales or market share targets.

MAIN RESPONSIBILITIES

Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service.

Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.

Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.

Develop knowledge of the organization s products, services, and customers by working closely with more experienced brand/product managers.