PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

Overview

A position in IBM Consulting fosters enduring partnerships and close collaboration with clients worldwide. In this capacity, you will be a part of IBM BPO, a segment of Consulting that drives digital transformation through agile practices, process mining, and AI-enhanced workflows.

You will collaborate with thought leaders across diverse sectors to enhance the hybrid cloud and AI initiatives for some of the most innovative and influential companies globally. Your capacity to drive impact and facilitate significant change for your clients is supported by our strategic partner ecosystem and our comprehensive technology platforms within the IBM portfolio, including IBM Software and Red Hat.

Curiosity and an ongoing pursuit of knowledge form the cornerstone of success at IBM Consulting. In your position, you will receive guidance from mentors and coaches who will motivate you to challenge conventional thinking, explore concepts beyond your immediate role, and develop innovative solutions that lead to transformative outcomes for a broad network of clients. Our culture, rooted in evolution and empathy, prioritizes long-term career advancement and learning prospects in an environment that values your unique skills and experiences.

Key Responsibilities

• Set up and configure marketing campaigns across various platforms, ensuring precise implementation.
• Work closely with marketing teams to grasp campaign goals, requirements, and target demographics.
• Leverage marketing automation tools to create and launch email campaigns, landing pages, and workflows.
• Implement tracking parameters for measuring and analyzing campaign performance.
• Conduct quality assurance checks to guarantee accurate campaign execution and troubleshoot any issues.
• Collaborate with cross-functional teams to ensure campaign setups are integrated with CRM and analytics systems.
• Monitor and enhance campaign setup processes for optimal efficiency and effectiveness.
• Stay informed about platform updates and best practices regarding campaign setup.
• Offer support and training to marketing teams on campaign setup tools and procedures.
  
  

Preferred Education

Master's Degree

Essential Technical And Professional Expertise

• Expertise in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong grasp of marketing campaign setup processes and best practices.
• Capability to configure and launch email campaigns, landing pages, and marketing workflows.
• Familiarity with CRM systems and their integration with marketing platforms.
• Detail-oriented with strong organizational and time management abilities.
• Knowledge of tracking and analytics tools for assessing campaign performance.
• Proficient communication and collaboration skills with marketing teams.
• Problem-solving aptitude for identifying and rectifying setup issues.
• Understanding of segmentation and targeting strategies within campaign setup.
  
  

Preferred Technical And Professional Experience

• Certification in applicable marketing automation platforms.
• Basic knowledge of HTML/CSS for troubleshooting and customization.
• Familiarity with A/B testing methodologies in campaign setup.
• Experience with API integrations for data exchange between marketing tools.
• Exposure to advanced campaign setup features, including personalization and dynamic content.
• Awareness of compliance and regulatory factors in marketing.
• Commitment to continuous learning and staying abreast of industry trends in marketing technology.
• Experience with project management tools for coordination and tracking.