PPC Expert [I/E1-JM1]

Key Responsibilities:

• Create, manage, and optimize PPC campaigns, including keyword research, ad copywriting, and A/B testing
• Manage bidding strategies and budget allocation to meet performance and profitability targets across markets
• Execute and optimize campaigns across Google Ads, Bing/Microsoft Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid platforms
• Conduct keyword and audience persona research to inform targeting strategies
• Develop and run remarketing campaigns, optimizing bids to maximize ROI
• Monitor and analyze ad performance using platforms like Google Analytics, Google Ads dashboards, and bid management tools
• Generate performance reports and insights, highlighting results, trends, and opportunities for improvement
• Stay current on PPC and SEM trends, platform updates, and best practices
• Collaborate with content and design teams to improve ad creatives and landing page performance
• Recommend and implement strategies that align with business goals and maximize paid media performance