Personal Branding & PR Manager

Title: Manager – Personal Branding, Media & Public Communications

Location: Delhi

Experience:

• 4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
• Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.

About the Role:

This is a high-visibility role within the Founder's Office and goes far beyond social media management. The successful candidate will work directly with the Founder to build a credible, influential, and respected public profile across healthcare, entrepreneurship, leadership, social impact, and public affairs.

The role requires a unique blend of storytelling, content strategy, media relations, digital communications, and personal brand management, along with the maturity and discretion required to support a senior leader.

Key Responsibilities:

Personal Branding & Strategic Communications:

• Develop and execute a comprehensive personal branding and communications strategy for the Founder.
• Position the Founder as a thought leader across healthcare, entrepreneurship, leadership, social impact, and public affairs.
• Translate meetings, speeches, events, travel, business initiatives, and ideas into impactful public narratives and thought leadership content.
• Ensure consistency in messaging, tone, and brand positioning across all communication channels.

Content Development & Digital Presence:

• Manage the Founder's presence across LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms.
• Create and maintain a structured content calendar aligned with strategic priorities.

Develop high-quality content including:

• LinkedIn posts and articles
• Reels and short-form videos
• Podcasts and interviews
• Speeches and presentations
• Thought leadership pieces
• Carousels and visual content
• Event and milestone communications
• Leverage AI tools for content ideation, research, productivity, and communication enhancement.

Media Relations & Public Visibility:

• Identify and secure opportunities for media coverage, interviews, podcasts, conferences, panel discussions, and speaking engagements.
• Build and maintain relationships with journalists, media houses, PR agencies, event organizers, and strategic communication partners.
• Coordinate external communication initiatives and media outreach activities.

Multimedia Production:

• Plan and coordinate video shoots, photography sessions, and content capture opportunities.
• Script, edit, review, and publish multimedia content.
• Oversee content quality and visual consistency across all platforms.
• Collaborate with internal and external creative teams, agencies, and freelancers when required.

Reputation & Communications Management:

• Monitor the Founder's digital reputation and public perception.
• Ensure all public-facing communication is accurate, credible, and appropriately reviewed before publication.
• Manage sensitive communications with discretion and professionalism.
• Support communication responses related to reputational, social, or public-interest matters when required.

Analytics & Performance Tracking:

• Track content performance, engagement metrics, audience growth, and media visibility.
• Prepare regular reports and recommendations to improve brand reach, influence, and engagement.
• Measure success through quality engagement, thought leadership impact, media presence, and network development rather than follower growth alone.

Media Library & Knowledge Management:

Maintain a structured digital archive of:

• Photographs
• Videos
• Speeches
• Interviews
• Press coverage
• Event participation
• Milestone achievements
• Ensure easy accessibility and organized management of communication assets.

Qualifications & Experience:

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Media Studies, Business, or a related field.
• Postgraduate qualification in Communications, Media, Branding, Public Relations, or Marketing will be an advantage.
• 4-8 years of experience in Personal Branding, Public Relations, Corporate Communications, Executive Communications, Media Relations, Digital Content Strategy, or Founder's Office roles.
• Experience managing the personal brand, media presence, or public communications of a Founder, CEO, senior executive, entrepreneur, or public figure will be highly preferred.

Required Skills:

• Core Competencies
• Personal Branding Strategy
• Executive Communications
• Thought Leadership Development
• Media Relations & PR
• Content Strategy & Storytelling
• Social Media Management
• Public Communications
• Reputation Management

Technical Skills:

• Professional content writing and copywriting
• Video production, shooting, and editing
• Photography and visual storytelling
• LinkedIn and executive social media management
• Analytics and performance reporting
• AI-powered content creation tools

Software Proficiency:

• Adobe Premiere Pro / Final Cut Pro
• Adobe Photoshop / Canva
• Social media scheduling and analytics tools
• AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent productivity platforms