Online Marketing Executives

REQUIREMENTS:

• Execute tests , collect and analyze data , identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track , report , and analyze website analytics and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery , expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture , content , linking and other factors to improve SEO positions for target keywords.

REQUIREMENTS:

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google , Yahoo and Bing.
• Solid understanding of performance marketing , conversion , and online customer acquisition
• Working knowledge of HTML , CSS , and JavaScript development and constraints
• Up - to - date with the latest trends and best practices in SEO and SEM
• BS / MS degree in a quantitative , test - driven field