Oncology International Marketing/Product Manager - SEA

Position: Individual Contributor

• Drive team engagement, professional growth, and skills enhancement.

2. Brand Strategy & Execution

• Directly manage select brands, overseeing positioning, differentiation, and lifecycle strategies.
• Guide team members in their respective brand responsibilities while ensuring execution excellence.
• Provide strategic direction to affiliate marketing teams and senior leadership.

3. Market Insights & Competitive Intelligence

• Analyze market trends, competitive landscape, and customer insights to refine regional strategies.
• Ensure data-driven decision-making and provide market-specific recommendations.

4. Product Launches & Lifecycle Management

• Lead new product launches, balancing regional alignment with local adaptation.
• Drive sustained brand growth through lifecycle management initiatives.

5. Cross-Functional & Stakeholder Collaboration

• Work closely with Medical, Market Access, Commercial Excellence, and Regulatory teams.
• Align regional marketing plans with affiliates, distributors, and local teams.
• Partner with senior leadership to identify growth opportunities and address challenges.

6. Cultural Sensitivity & Market Adaptation

• Ensure strategies are tailored for diverse Southeast Asian markets, considering cultural nuances.
• Adapt communication and branding to resonate with different healthcare environments.

Strong leadership and team management capabilities, with experience in managing diverse teams.

• Ability to work across cultures, ensuring strategies are adaptable to different countries.
• Expertise in brand strategy, product launches, and lifecycle management - for oncology Solid Tumour and haematology range of products.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Excellent communication, negotiation, and stakeholder engagement skills.

Education:

• Undergraduate or Masters degree in Life Sciences, Pharmacy, Marketing, or Business Administration.

Experience:

• 15+ years of experience in the Pharmaceutical Industry, with at least 8-10 years in marketing in oncology product marketing.
• Minimum 3-5 years of experience in team leadership and people management.
• International marketing experience preferred, with a focus on brand strategy and market expansion.

Preferred Attributes:

• Experience leading teams in matrix organizations.
• Strong understanding of multicultural healthcare dynamics in Asia.
• Ability to drive marketing excellence and execution discipline.