Officer- Marketing Finance Support

Roles & Responsibilities:

• Develop and maintain financial models to support marketing budgets and forecasts
• Conduct variance analysis between actuals and forecasts/budgets.
• Track and manage marketing expenditures to ensure alignment with the approved budget.
• Monitor and report on the return on investment (ROI) of marketing campaigns.
• Collaborate with the marketing team to optimize spending and identify cost-saving opportunities.
• Analyze financial performance of marketing activities and campaigns.
• Ensuring POs are issued to the vendors on time to avoid any issues related to activation of brand media campaigns
• Ensuring GRN, Invoice Booking is done on time, to avoid loss of GST Input Credit resolve all GST and TDS related issues with the vendor as when they come.
• To be able to anaylse the ledger/statement of accounts to understand the status quo of payment and outstanding related to marketing vendors
• Assist in evaluating the financial impact of new marketing initiatives, partnerships, and business opportunities